Power To Persuade Book

In 'Echo Chamber: Rush Limbaugh and the Conservative Media Establishment,' authors Jamieson and Cappella take a much deeper and scientific approach to their study of the connection between Limbaugh, Fox News and the Wall Street Journal's editorial pages. Backed by the Annenberg Public Policy Center, 'Echo Chamber' is an exacting and through accounting of the detailed factors (framing, name calling, collusion) employed by the 'conservative opinion media' to not only broadcast their message to a narrowly chosen demographic (white, older, southerners that make up the sweet spot of the GOP), but whose agenda actually reaches right into the heart of the Republican party to do everything in their power to either anoint, or deny political success to, candidates that pass their litmus test of Reagan conservatism (anti-regulation, gun rights, small government, anti-welfare, pro-life, etc.) Examples of those who have benefitted (Bush, Palin) as well those who have been attacked, or perhaps killed, politically for not being conservative enough (McCain, Huckabee.)

The missing piece in both books is the deep dive, where the authors look way under the hood at the true germination and funding of these messaging campaigns (lobbyists), the benefactors of the message (corporations) and the true innerworkings of the skunkworks who pull the strings on all of this (Frank Luntz, Dick Armey, RNC operatives, etc.) The opportunity here is for a new Woodward and Bernstein to emerge to get beyond the surface speakers of this movement and to reveal the real shadow players in this political agenda.

In other words, it's time for a new Deep Throat.