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Book Categories |
Preface | ||
1 | Campaigns, Democracy, and the Need for Information | 1 |
2 | Purposes, Limited Budgets, and When to Poll | 11 |
3 | What Kind of Poll? | 21 |
4 | Writing Questions: Language and the Script | 27 |
5 | Pulling a Sample: Who Votes, Sample Size, and Representativeness | 59 |
6 | Callers and Calling | 73 |
7 | The Crucial Part: Analysis and Developing a Campaign Plan | 79 |
8 | Reports and Recommendations | 117 |
9 | Tracking Polls and the Undecided | 127 |
10 | A Final Note on Polling and Democracy | 141 |
App | A Sample Report | 145 |
Bibliography | 161 | |
Index | 167 | |
About the Author | 169 |
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