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Political Judgment: Structure and Process Book

Political Judgment: Structure and Process
Political Judgment: Structure and Process, How are impressions about political candidates organized in memory? What is the nature of political group stereotypes? How do citizens make voting decisions? How do citizens formulate opinions about key issues and politics? The contributors to Political J, Political Judgment: Structure and Process has a rating of 3 stars
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Political Judgment: Structure and Process, How are impressions about political candidates organized in memory? What is the nature of political group stereotypes? How do citizens make voting decisions? How do citizens formulate opinions about key issues and politics? The contributors to Political J, Political Judgment: Structure and Process
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  • Political Judgment: Structure and Process
  • Written by author Milton Lodge
  • Published by University of Michigan Press, June 1995
  • How are impressions about political candidates organized in memory? What is the nature of political group stereotypes? How do citizens make voting decisions? How do citizens formulate opinions about key issues and politics? The contributors to Political J
  • An information processing approach to how citizens make important political decisions.
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Book Categories

Authors

1Introduction1
2Pictures in the Head: Memory Representations of Political Candidates15
3Candidate Evaluation in Complex Information Environments: Cognitive Organization and Comparison Process43
4Stereotypic Accuracy in Judgments of the Political Positions of Groups and Individuals65
5The Relation between Political Attitude Importance and Knowledge Structure91
6Toward a Procedural Model of Candidate Evaluation111
7Computational Experiments in Electoral Behavior141
8Information Search during an Election Campaign: Introducing a Processing-Tracing Methodology for Political Scientists179
9Voters as Pragmatic Cognitive Misers: The Accuracy-Effort Trade-off in the Candidate Evaluation Process207
10Computational Modeling: A Computational Model of a Survey Respondent229
11Answering Survey Questions: The Measurement and Meaning of Public Opinion249
Bibliography271
Contributors303
Name Index305
Subject Index311


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