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Book Categories |
1 | Introduction | 1 |
2 | Pictures in the Head: Memory Representations of Political Candidates | 15 |
3 | Candidate Evaluation in Complex Information Environments: Cognitive Organization and Comparison Process | 43 |
4 | Stereotypic Accuracy in Judgments of the Political Positions of Groups and Individuals | 65 |
5 | The Relation between Political Attitude Importance and Knowledge Structure | 91 |
6 | Toward a Procedural Model of Candidate Evaluation | 111 |
7 | Computational Experiments in Electoral Behavior | 141 |
8 | Information Search during an Election Campaign: Introducing a Processing-Tracing Methodology for Political Scientists | 179 |
9 | Voters as Pragmatic Cognitive Misers: The Accuracy-Effort Trade-off in the Candidate Evaluation Process | 207 |
10 | Computational Modeling: A Computational Model of a Survey Respondent | 229 |
11 | Answering Survey Questions: The Measurement and Meaning of Public Opinion | 249 |
Bibliography | 271 | |
Contributors | 303 | |
Name Index | 305 | |
Subject Index | 311 |
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