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Introduction: Bobby Kennedy and Me
1. Introduction to Political Communication
Democracy, Voter Participation and Voter Apathy
Elections as Contests
Election as a Process of Communication
Political Communication as Process
2. The Players in the Process
Political Parties
Political Consultants
Political Surrogates
The Media: Reporters and Pundits
The Players and the Process in Perspective
3. Campaign Oratory and the Communication Process
Getting the Message Right
Typologies of Political Campaign Speeches
Convention Speeches
The Inaugural Address
Conclusion
4. Methods for Deconstructing Political Oratory
Political Oratory and Public Speaking as Audience-Centered Rhetoric
Political Oratory and Rhetorical Appeals
Political Oratory and Rhetorical Figures
Political Oratory and Rhetorical Fallacies
Conclusions
5. Political Campaign Speech Examples
Richard Nixon's "Checkers"
Barbara Jordan's "Who Then Will Speak for the Common Good?"
John McCain's Keynote Address to the 2004 GOP National Convention
Remarks by Senator Hillary Rodham Clinton to the NYS Family Planning Providers
Conclusions
6. Introduction to Political Debates
Understanding Debate
Debate and Democracy
Political Campaign Debates
Conclusion
7. Negotiations, Tactics and Strategies for Political Debates
Negotiating the Details of the Debate Before the Debate
Pre-Debate Pitch and Spin
Strategies in Debate Performance
Tactics in Debate Performance
Post-Debate Spin
Conclusion
8. Political Communication andMass Media
Defining Mass Media
Mass Media and Political Communication
Saturday Night Live, The Daily Show with John Stewart, Rush Limbaugh and Howard
Conclusion
9. How Campaigns Influence and/or Control Mass Media
Strategies for Influencing Free Media
Strategies for Paid Media
Blended Media Strategies and Future Trends with Blogs
Conclusion
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Pascal Demers
reviewed Political Communication in American Campaigns on January 27, 2021 Political Communication in American Campaigns
Tuman not only explains the different types of speeches frequently used, but gives examples of when they should be used. This book is not only helpful for those interested in writing campaign speeches, but anyone who is writing on behalf of a company, PR, marketing, non-profits, or for a media outlet. Tuman makes it easy for a political science or communication studies novice to quickly identify important parts of a speech.
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Add Political Communication in American Campaigns, In Political Communication in American Campaigns, Joseph S. Tuman provides a comprehensive, clear, and accessible treatment of American campaign rhetoric and argues that modern elections are not really about contests between candidates or political partie, Political Communication in American Campaigns to the inventory that you are selling on WonderClubX
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Add Political Communication in American Campaigns, In Political Communication in American Campaigns, Joseph S. Tuman provides a comprehensive, clear, and accessible treatment of American campaign rhetoric and argues that modern elections are not really about contests between candidates or political partie, Political Communication in American Campaigns to your collection on WonderClub |
