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Book Categories |
| List of illustrations | ||
| Acknowledgements | ||
| 1 | Introduction | 1 |
| 2 | Max Black's interaction theory of metaphor | 4 |
| 3 | Towards a theory of pictorial metaphor: Relevant studies | 37 |
| 4 | Advertising: Word and image and levels of context | 67 |
| 5 | Communicator and addressee in the advertising message: Relevance theory perspectives | 83 |
| 6 | Pictorial metaphor in advertisements and billboards: Case studies | 108 |
| 7 | Individuals' responses to three IBM billboards: An exploratory experiment | 165 |
| 8 | Closing remarks | 200 |
| Notes | 212 | |
| Bibliography | 223 | |
| Index | 231 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Pictorial Metaphor in Advertising, Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant , Pictorial Metaphor in Advertising to the inventory that you are selling on WonderClubX
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Add Pictorial Metaphor in Advertising, Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant , Pictorial Metaphor in Advertising to your collection on WonderClub |