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This book, featuring the contributions of top experts in the field, is designed to make the psychology of persuasion accessible to the non-specialist or non-scientist. By allowing the world's leading researchers to tell their own stories regarding the major discoveries in their laboratories, the authors have given the reader a collection of personal, authoritative, and engaging perspectives. Courses in social influence, persuasion, persuasive communication, attitudes and attitude change in departments of psychology, communication, business, journalism, speech communication, and sociology.
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