|
|
Sold Out
Book Categories |
| Acknowledgments | ||
| Preface | ||
| 1 | What Do You Need on Paper and Why? | 3 |
| 2 | Who Are You Really, and What Are You Selling? | 12 |
| 3 | Knowing Your Audience - and Your Competition | 27 |
| 4 | Choosing an Appropriate Voice | 44 |
| 5 | Culling Content for Your Materials | 65 |
| 6 | Informing and Influencing with Brochures, Flyers and Catalogs | 77 |
| 7 | Sales Letters and Direct Mail That Get Results | 94 |
| 8 | Newsletters and Publicity Materials That Build Your Reputation | 110 |
| 9 | No-Sell Selling with White Papers, Tip Sheets, Columns and Articles | 128 |
| 10 | Advertisements That Bring in Steady Business | 140 |
| 11 | Other Formats, Innovative and Traditional | 155 |
| 12 | Using Trade Secrets from the Masters | 175 |
| 13 | Editing for Crisp, Clear - and Correct - Copy | 186 |
| 14 | Getting Helpful Feedback and Testing Effectiveness | 198 |
| 15 | Legal Constraints to Be Aware Of | 207 |
| 16 | What Do-It-Yourselfers Need to Know About Graphic Design | 219 |
| 17 | How to Work with Designers and Printers | 233 |
| 18 | Proofreading and Its Pitfalls | 242 |
| 19 | Saving Money Without Losing Appeal | 249 |
| 20 | Articulating What's Special About Your Business | 259 |
| 21 | Collecting Compelling Testimonials | 266 |
| 22 | Finding a Creative Twist | 274 |
| 23 | Getting the Writing Done | 283 |
| 24 | Fitting into Available Space | 290 |
| 25 | Finding Writing and Marketing Help | 298 |
| 26 | Guide to Resources | 309 |
| 27 | Getting in Touch | 319 |
| Index | 320 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Eric Turpin
reviewed Persuading on paper on October 05, 2017
Persuading on paper
Proof that life as a farmer doesn't have to be a giant debt show! This book contains loads of practical information. He isn't a polished writer, but his enthusiasm and plain speaking make this an enjoyable read. I began it for the information, to better understand concepts my husband had been discussing. I was surprised to find that it wasn't dry reading at all. I ended up scrawling notes in my Bullet Journal for future reference.
Note: he has changed approaches to a few things since this book was written. Look Greg Judy up on YouTube for info along that line.
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish List
X
This item is in your Collection
Persuading on paper
X
This Item is in Your Inventory
Persuading on paper
X
You must be logged in to review the productsX
X
X
Add Persuading on paper, Any entrepreneur knows that marketing can make or break a business, and a good outreach requires effective written materials. For those who are not natural writers, Persuading on Paper demonstrates how to write sizzling sales letters, alluring ads, pers, Persuading on paper to the inventory that you are selling on WonderClubX
X
Add Persuading on paper, Any entrepreneur knows that marketing can make or break a business, and a good outreach requires effective written materials. For those who are not natural writers, Persuading on Paper demonstrates how to write sizzling sales letters, alluring ads, pers, Persuading on paper to your collection on WonderClub |