Outsmarting Goliath Book

Business owners, consultants, freelancers, and other entrepreneurs are all looking for easy-to-implement, cost-effective ways to compete against those bigger than them. This manual seeks to offer them a powerful equalizer for winning business that would traditionally go to players with bigger staffs and established reputations. It demonstrates how a single telephone call, a cleverly crafted letter, an impressive catalogue, a winning advert, or a skilfully prepared presentation can influence customers to abandon big names and embrace small business products and services.