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| Introduction | ||
| Ch. 1 | The great tree of life | 1 |
| Ch. 2 | Predicting the future | 9 |
| Ch. 3 | Divide and conquer | 17 |
| Ch. 4 | Gradual change vs. divergence | 27 |
| Ch. 5 | The curse of the clock radio | 39 |
| Ch. 6 | Swiss army knife thinking | 53 |
| Ch. 7 | Bad ideas never die | 77 |
| Ch. 8 | The great tree of high-tech brands | 89 |
| Ch. 9 | The great tree of low-tech brands | 117 |
| Ch. 10 | The mystery of the missing links | 151 |
| Ch. 11 | Survival of the firstest | 161 |
| Ch. 12 | Survival of the secondest | 185 |
| Ch. 13 | The power of pruning | 205 |
| Ch. 14 | Creating a category | 227 |
| Ch. 15 | Establishing an enemy | 257 |
| Ch. 16 | Launching the brand | 267 |
| Ch. 17 | Wrapping things up | 285 |
| Index | 297 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Eric Groshardt
reviewed Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands on September 05, 2020
Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Considering this book is from 2004, it is a good read for looking at tech in hindsight.
Makes one understand why divergence is the key to evolution of tech & mankind.
But is too critical of convergence.
Yes, there have been numerous failures trying to converge certain products/technologies together.
But the 0.1% that have succeeded have been phenomenal.
IPhone, phone-video-calls, wechat-like superapps, hell even a McCafe.
I feel its about getting the right things together to create products that people will find indispensable.
A current Amazon would be a very good case study for the authors.
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Add Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands, In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successfu, Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands to the inventory that you are selling on WonderClubX
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Add Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands, In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successfu, Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands to your collection on WonderClub |
