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Book Categories |
| Introduction | 1 | |
| Dimensions of Business and Nonprofit Collaborative Relationships | 3 | |
| Marketing's Role in Cross-Sector Collaboration | 23 | |
| Theory of Alliances: Partnership and Partner Characteristics | 41 | |
| Dangerous Donations? The Effects of Cause-Related Marketing on Charity Attitude | 59 | |
| The Effects of Prior Impressions of a Firm's Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse? | 77 | |
| Effect of Cause-Related Marketing on Attitudes and Purchase Intentions: The Moderating Role of Cause Involvement and Donation Size | 93 | |
| A Study on the Effect of Cause-Related Marketing on the Attitude Towards the Brand: The Case of Pepsi in Spain | 111 | |
| Cause-Related Marketing: Keys to Successful Relationships with Corporate Sponsors and Their Customers | 137 | |
| Revisiting Business and the Arts | 151 | |
| When Soloists Form a Choir: Communication Requirements of Sustainability Networks | 167 | |
| Index | 195 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Jean Schliwinski
reviewed Nonprofit and Business Sector Collaboration on March 02, 2015
Nonprofit and Business Sector Collaboration
Some of the essays in this compilation were excellent....others I did not get as much out of... Flow could be better between essays. Could definitely see this being used in a college class.
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