Non-Western Perspectives on Human Communication: Implications for Theory and Practice Book

	Preface
	Acknowledgments
I	Introduction	1
1	"Who Am I?" Cultural Variations in Self-Systems	7
2	Independent and Interdependent Models of the Self as Cultural Frame	15
3	Why Self-Construals Are Useful	21
II	U.S.-Centrism: Cultural Relativity of Communication Constructs and Theories	27
4	Communication Apprehension: Deficiency or Politeness?	31
5	Motivation to Approach Verbal Communication: Is Communication Approach Always Healthy?	45
6	Conflict Management Styles: Is Avoidance Really a Lose-Lose?	57
7	Cognitive Consistency: A Cultural Assumption?	69
8	Attitude-Behavior Consistency: Cultural Ideal of Individualistic Society?	77
9	Susceptibility to Social Influence: Conformity or Tact?	89
10	Internal Control Ideology and Interpersonal Communication	99
11	Deceptive Communication: Moral Choice or Social Necessity?	109
12	Self-Disclosure: Bragging vs. Negative Self-Disclosure	121
13	Silence: Is It Really Golden?	131
14	Models of Acculturative Communication Competence: Who Bears the Burden of Adaptation?	141
III	Toward a Bidimensional Model of Cultural Identity	155
15	The Sources of Dualism: Mechanistic Cartesian Worldview	159
16	Dimensionality of Cultural Identity	167
IV	Conclusion	179
17	Into the Future: Implications for Future Inquiry	183
	Postscript	189
	References	191
	Index	217
	About the Author	227