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Preface |
xv |
Chapter 1 |
What Kind of Videos Can I Make? |
1 |
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The Ever-Changing Tape Formats |
2 |
|
Equipment: One Chip Versus Three |
7 |
|
Weddings |
7 |
|
What's Out There and How Do I Get Involved? |
10 |
|
Reading Makes the Heart Grow Fonder (Book Learning) |
11 |
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Get Back to School (Class Learning) |
12 |
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Just Do It |
14 |
|
How Cheap Is Cheap? |
15 |
|
What's Involved? |
16 |
|
You Want It When? |
17 |
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How Long Is It? |
17 |
|
What's the Budget? |
18 |
|
Event Videos: Avoiding Pigeonholing |
21 |
|
Legal Videos |
25 |
|
The Deposition |
25 |
|
Day in the Life |
28 |
|
Mock Trial |
30 |
|
Legal Documentary |
32 |
|
The Most Uninteresting Video: Documentation Video |
33 |
|
Legal Video |
33 |
|
Insurance Video |
34 |
|
Real Estate Video |
35 |
|
Police Related Video |
35 |
|
Medical Video |
37 |
|
Reality TV |
38 |
Chapter 2 |
In the Beginning: Preproduction |
41 |
|
Getting Contacts |
42 |
|
Advertising: Always the Best Medicine |
42 |
|
Referrals |
44 |
|
Business Cards |
46 |
|
Word of Mouth, or Watch What You Say |
47 |
|
Seeing is Believing |
47 |
|
Approaching New Clients on Your Own |
48 |
|
Letting Your Fingers Do the Walking |
49 |
|
Come into My Chamber |
49 |
|
The World Wide Web |
50 |
|
All the News That's Fit to Print |
50 |
|
All the World's a Job Fair |
50 |
|
Boy, It's Cold in Here |
51 |
|
Is It Safe? |
51 |
|
The Big Example |
51 |
|
How to Get Ideas for Videos |
55 |
|
Reverse Psychology |
56 |
|
Review: The Nine Most Important Ways to Get Ideas for Videos |
57 |
|
How to Write Low-Budget Productions |
58 |
|
No Class Today, There's a Substitute |
59 |
|
Read My Lips |
59 |
|
It's All in the Eyes |
61 |
|
Is It Real or Plastic? |
62 |
|
An Imagination Is a Wonderful Thing Not to Waste |
62 |
|
Using People |
63 |
|
Never Mind, I'll Do It Myself |
65 |
|
Are Storyboards Really Necessary? |
65 |
|
Review: The 10 Most Important Things to Remember When Storyboarding |
67 |
|
How to Find the Right Location: Free Ones |
68 |
|
Life's a Beach |
69 |
|
Let the Fiasco Begin |
71 |
|
Review: The 12 Most Important Things to Remember When Looking for the Best Location |
75 |
|
Shooting with Nonprofessional Actors (The Client's Relatives) |
76 |
|
Review: The 10 Most Important Things to Remember When Working with Nonprofessionals |
79 |
|
Do I Buy, Rent, or Steal (Borrow)? |
80 |
|
Cameras Are the Eyes of the Soul |
80 |
|
I Want My Own Toys |
82 |
|
Rent-a-Thing |
83 |
Chapter 3 |
The TV Commercial |
85 |
|
How to Make a Commercial with No Camera and No Budget |
89 |
|
Holiday Spot |
89 |
|
Web Site |
91 |
|
My First Time in Jewelry |
92 |
|
Review: Five Things You Can Do with No Money |
93 |
|
I've Got the Chroma Key Blues |
94 |
|
Review: Five Things to Remember When Trying to be Blue |
96 |
|
Don't Call Us, We'll Call You |
97 |
|
Review: Ten Reasons to Prove You're in Charge |
103 |
|
How to Make a 35mm Commercial on a Video Budget |
105 |
|
Review: Five Reasons Why Film Is Worth the Expense |
108 |
|
Making a Car Commercial with Someone Else's Footage |
108 |
|
Apple Pie and Chevrolet |
111 |
|
Review: Five Reasons Why Someone Else's Footage Works for You |
111 |
|
How to Write a Car Commercial |
112 |
|
The World's a Car Commercial |
114 |
|
Review: The Ten Most Important Things to Remember When Writing a Commercial about Cars |
115 |
|
Shooting on Location: Expecting the Worst |
116 |
|
Amused at an Amusement Park |
116 |
|
A Really Big Shoe |
117 |
|
Review: How to Better Expect the Unexpected |
123 |
Chapter 4 |
The Corporate Video |
127 |
|
Creating Nonboring Corporate Videos |
128 |
|
Smoke Gets in Your Eyes |
128 |
|
Review: Six Steps to Keep Your Corporate Videos Exciting |
133 |
|
Making the Most of What You Have to Work With |
134 |
|
Easy Editing Made Difficult |
134 |
|
Review: Ten Great Things to Do When Using Multiple Crews and an NLE System |
136 |
|
Getting Light Where It Normally Isn't |
137 |
|
The Grannies Have It |
138 |
|
How to Be a Bouncer |
140 |
|
Review: Six Ways to Use Lighting in a Pinch |
144 |
|
What's so Swell about Gels? |
144 |
|
How It's Done |
145 |
|
Color Correction |
146 |
|
Being a Good Model |
147 |
|
Review: Four Ways of Making the Beautiful More Attractive |
149 |
|
Lighting Ceilings |
149 |
|
How to Soften the Blow |
149 |
|
Working on the Set or on Location |
152 |
|
Play Indoors: The Indoor Set |
153 |
|
Reaching New Heights (Without Falling) |
155 |
|
The Outdoor Set: Location |
155 |
|
Review: Using Scaffolding Effectively |
159 |
Chapter 5 |
How-to Videos |
161 |
|
Becoming an Expert in Something You Know Nothing About |
162 |
|
Full of Hot Air |
162 |
|
Review: Five Tips for Shooting in the Air |
165 |
|
Lower than Your Feet |
165 |
|
Review: Five Tips for Shooting on the Ground |
169 |
|
Reaching the Entire Audience |
170 |
|
Don't Be Afraid of Make-up |
170 |
|
Stop Whining |
173 |
|
Review: Ten Things to Do When Snorkeling |
175 |
|
Fierce Competition: Is It Really? |
176 |
|
Shoot Golf In or Out of Season |
176 |
|
Review: Five Golf Shooting Tips the Pros Don't Know |
179 |
|
Two for the Price of One |
179 |
|
Review: Six Reasons Why Two Is Better Than One |
183 |
|
Making a Video Your Mom Would Be Proud of |
183 |
|
Having Your Car Mounted |
184 |
|
Don't Try This at Home |
186 |
|
I Can See Myself |
187 |
|
Review: Ten Things to Watch Out for When Using Car Mounts |
190 |
|
Special Effects on a Low Budget |
192 |
|
Honey, I Blew Up the Camera |
192 |
|
May I Have the Condoms Please? |
194 |
|
Review: Ten Things to Remember when Creating Blood Squibs |
197 |
Chapter 6 |
Documentaries |
199 |
|
Getting Funding from Strange Places |
200 |
|
Shooting High Definition Without Getting Railroaded |
200 |
|
Please Don't Shoot, We're Amish |
204 |
|
Review: Ten Things to Do when Working with the Amish |
206 |
|
Who Pays for All This? |
207 |
|
Working with Cooked Vegetables |
207 |
|
Wandering Aimlessly |
212 |
|
You Can't Please People Some of the Time |
213 |
|
Good Thing I Was Ready |
214 |
|
More Ideas for the Frugal |
215 |
|
Back to the Vegetables |
216 |
|
Review: Twelve Things to Document when Shooting a Documentary |
216 |
|
Choosing the Right Market for Your Documentary |
218 |
|
Poor Little Me |
219 |
|
Take Two |
219 |
|
Who Me? |
220 |
|
Other Avenues |
225 |
|
Review: Sixteen Things You'll Need when Shooting from a Helicopter |
226 |
Chapter 7 |
Training Videos |
227 |
|
Training the Untrainable |
228 |
|
Tractors, Tractors Everywhere |
228 |
|
Modulator Flow |
230 |
|
That Retiring Feeling |
230 |
|
Review: Ten Ways to Train the Not-So-Trainable |
233 |
|
A Second Life for Your Videos |
234 |
|
Working Without a Net |
235 |
|
Gooey |
237 |
|
My, What a Long Lens You Have |
237 |
|
The Fun House |
237 |
|
Bits and Pieces |
238 |
|
Review: Seven Ways to Make Your Training Video Unique |
239 |
|
Don't Forget the Government |
240 |
|
Your Pad or Mine? |
240 |
|
If the Water's Green, Don't Go In |
242 |
|
Review: Ten Reasons Why Smaller Is Better at a Live News-Type Training Event |
247 |
|
When Do I Join Forces with Others? |
248 |
|
Summer Help, Some Aren't |
248 |
|
Don't Get Sick on Me |
249 |
|
Swap Meet |
252 |
|
Review: Six Tips for Traveling with Equipment |
254 |
Chapter 8 |
Interactive Programming: DVDs |
255 |
|
DVDs: The Sordid History |
256 |
|
Smile, You're Being Recorded |
256 |
|
New Business Ventures |
257 |
|
Examples Are More Fun |
258 |
|
Encode Me |
260 |
|
Review: Five Reasons Why DVD Authoring Is the Wave of the Future |
261 |
|
How Not to Get Involved |
261 |
|
In a Class by Itself |
262 |
|
Free Is In |
262 |
|
Review: Five Steps to Successful DVD Authoring |
263 |
|
Reaching Millions by Spending Thousands |
264 |
|
How It's Done |
264 |
|
How Much Is It Going to Cost Me? |
265 |
Chapter 9 |
Features |
269 |
|
Creating Features on Digital Video |
270 |
|
The Secret Ingredient |
270 |
|
One Step at a Time |
270 |
|
It Almost Worked |
271 |
|
Finding People |
274 |
|
The World Is Not a Stage |
274 |
|
The Best You Can't Afford |
275 |
|
Whatever It Takes to Get the Shot |
275 |
|
Review: Thirteen Ways to be Featured in a Feature |
275 |
|
Marketing a Long Movie |
278 |
|
Going to the Market |
278 |
|
The Movie Poster |
279 |
|
Newspaper Advertisement |
280 |
|
To DVD or Not to DVD |
281 |
|
When to Have a Big Mouth |
282 |
|
Let's Make a Distribution Deal |
283 |
|
Review: Eight Nifty Ways to Market Your Video |
283 |
|
Advertising--Inexpensively |
284 |
|
Coming Attractions |
285 |
|
Catching the Wave |
286 |
|
Creating a Stir |
287 |
|
The Press Junket |
288 |
|
Review: Five Ways to Advertise While Wearing a Shirt |
288 |
Chapter 10 |
Streaming Video on the Web |
291 |
|
Selling Yourself, Then Your Work |
292 |
|
The Internet and You |
293 |
|
Streaming Live |
293 |
|
I Want to Convert |
294 |
|
It's a State of Design |
295 |
|
Review: Five Ways to Sell Yourself on the Internet |
295 |
|
Is the Internet Really Ready for Me? |
296 |
|
Multicasting |
297 |
|
DCTV Makes History |
297 |
|
Enter GlobalStreams |
298 |
|
The Present and the Future |
299 |
|
Review: Two Ways to Make Better Streams Without Water |
299 |
|
Making Choppy Video Wor
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No-Budget Digital Filmmaking, Thanks to the rise of digital video technology, millions of people now have the tools to create their own films. But without an infusion of movie studio capital, how can you make effective videos on a low budget -- without making them look low budget? Ent, No-Budget Digital Filmmaking to the inventory that you are selling on WonderClub
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No-Budget Digital Filmmaking, Thanks to the rise of digital video technology, millions of people now have the tools to create their own films. But without an infusion of movie studio capital, how can you make effective videos on a low budget -- without making them look low budget? Ent, No-Budget Digital Filmmaking to your collection on WonderClub
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