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Ch. 1 | E[superscript +]synergy | 1 |
Ch. 2 | Controlled anarchy: the background to e-commerce | 7 |
Ch. 3 | Genuine customer partnership: customer relationship management (CRM) | 19 |
Ch. 4 | Global hide and seek | 57 |
Ch. 5 | New marketing theories for old? | 79 |
Ch. 6 | Product/service decisions | 115 |
Ch. 7 | Pricing or promotion? | 137 |
Ch. 8 | Services in e-commerce | 163 |
Ch. 9 | The e-retail model | 179 |
Ch. 10 | How do you make money? | 205 |
Ch. 11 | Business-to-business (B2B) | 217 |
Ch. 12 | Future developments | 237 |
Ch. 13 | Conclusion | 259 |
Bibliography | 263 | |
Index | 265 |
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Add New economy expression, The aim of this series is a simple one - to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the We, New economy expression to the inventory that you are selling on WonderClubX
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Add New economy expression, The aim of this series is a simple one - to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the We, New economy expression to your collection on WonderClub |