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Foreword | ||
Preface | ||
Acknowledgments | ||
Contributors | ||
Introduction: New Strategies for a New Age | ||
Pt. I | The Development Function | 1 |
Ch. 1 | Defining Institutional Advancement, Development, and Fund Raising | 3 |
Ch. 2 | Elements of the Development Program | 11 |
Ch. 3 | The Historical Overview | 24 |
Pt. II | Foundations of Educational Fund Raising | 37 |
Ch. 4 | The State of Fund-Raising Theory and Research | 39 |
Ch. 5 | Academic Planning As the Foundation for Advancement | 56 |
Ch. 6 | The Roles of Key Individuals | 65 |
Pt. III | Raising Funds from Individuals | 73 |
Ch. 7 | The Annual Giving Program | 75 |
Ch. 8 | Major Gift Programs | 89 |
Ch. 9 | Principal Gifts | 105 |
Ch. 10 | Planned Giving | 112 |
Pt. IV | The Campaign | 129 |
Ch. 11 | Campaigning in the New Century | 135 |
Pt. V | Corporate and Foundation Support | 153 |
Ch. 12 | New Patterns of Corporate Support | 155 |
Ch. 13 | New Patterns of Foundation Support | 164 |
Pt. VI | Traditions of Giving | 177 |
Ch. 14 | The Impact of Demographics | 179 |
Ch. 15 | Women As Philanthropists | 187 |
Ch. 16 | Giving Traditions of Minority Communities | 197 |
Ch. 17 | International Fund Raising | 206 |
Pt. VII | Special Institutional Settings | 219 |
Ch. 18 | Institutionally Related Foundations in Public Colleges and Universities | 221 |
Ch. 19 | Raising Funds for Independent Schools | 235 |
Ch. 20 | Raising Funds for Community Colleges | 246 |
Ch. 21 | Raising Funds for a Professional School within a University | 257 |
Pt. VIII | Managing and Supporting Development Programs | 267 |
Ch. 22 | Structuring and Managing the Development Office | 269 |
Ch. 23 | Prospect Research and Prospect Management | 283 |
Ch. 24 | Development Information Systems | 297 |
Ch. 25 | Benchmarking, Accountability, and Measuring Performance | 307 |
Pt. IX | Development and Other Fields | 317 |
Ch. 26 | The Role of Public Relations in Fund Raising | 319 |
Ch. 27 | The Role of Alumni Relations in Fund Raising | 332 |
Ch. 28 | The Development Office and the Business Office | 339 |
Pt. X | The Development Profession | 349 |
Ch. 29 | The State of the Profession | 351 |
Ch. 30 | Ethical Issues in Educational Fund Raising | 362 |
Ch. 31 | Legal Trends Affecting Philanthropy | 368 |
Conclusion: Issues and Perspectives | 383 | |
Glossary | 397 | |
Further Reading | 405 | |
Index | 415 |
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Add New Strategies for Educational Fund Raising, In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of principal gifts and benchmarking. Th, New Strategies for Educational Fund Raising to the inventory that you are selling on WonderClubX
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Add New Strategies for Educational Fund Raising, In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of principal gifts and benchmarking. Th, New Strategies for Educational Fund Raising to your collection on WonderClub |