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Book Categories |
| 1 | Learning from New Product Success | 1 |
| 2 | Aligning Strategic Opportunities | 17 |
| Starbucks Coffee Company | 19 | |
| Calyx & Corolla | 31 | |
| Philips Electronics: The Compact Disc | 42 | |
| 3 | Capitalizing on the Business Environment | 53 |
| Cellular One | 55 | |
| Ault Foods Limited: Sealtest Parlour 1% | 65 | |
| Paragliders | 76 | |
| 4 | Pursuing Market Acceptance | 89 |
| Slim-Fast Foods Company | 91 | |
| The Body Shop International | 102 | |
| France Telecom: Minitel | 114 | |
| 5 | Motivating the Organization | 127 |
| Gannett Company Inc.: USA Today | 130 | |
| Ford Motor Company: The Taurus | 143 | |
| Canon Inc.: Personal Copiers | 152 | |
| 6 | Creating New Product Ideas | 163 |
| Sunfish/Laser, Inc.: The Laser | 165 | |
| Racing Strollers Inc.: Baby Jogger | 174 | |
| Broderbund Software, Inc.: Where in the World is Carmen Sandiego? | 183 | |
| 7 | Designing New Products from Concepts | 193 |
| MCI Communications Corporation: Friends and Family | 196 | |
| Marriott International Inc.: Courtyard by Marriott | 208 | |
| Lever Brothers Company: Lever 2000 | 220 | |
| 8 | Refining the New Product | 229 |
| Kimberly-Clark Corporation: Huggies Pull-Ups | 232 | |
| Glaxo Holdings PLC: Zantac | 242 | |
| The Gillette Company: Sensor | 253 | |
| 9 | Tracking the New Product | 267 |
| Fuji Photo Film Company, Ltd.: QuickSnap | 270 | |
| MTV Networks: MTV | 280 | |
| Snapple Beverage Corporation: Snapple Iced Tea | 290 | |
| 10 | Lessons from the New Product Success Stories | 299 |
| Notes | 319 | |
| Index | 335 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Justin Eddison
reviewed New Product Success Stories: Lessons from Leading Innovators on April 08, 2015
New Product Success Stories: Lessons from Leading Innovators
Short, punchy, compelling. Makes a strong argument that the 'narrative' of the product should be told by both the product and its marketing - reminding us who are product managers to partner with marketing on product discovery so that we can do our work in paralell rather than sequentially. Recommended.
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Add New Product Success Stories: Lessons from Leading Innovators, What are the secrets behind such spectacular new product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? , New Product Success Stories: Lessons from Leading Innovators to the inventory that you are selling on WonderClubX
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Add New Product Success Stories: Lessons from Leading Innovators, What are the secrets behind such spectacular new product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? , New Product Success Stories: Lessons from Leading Innovators to your collection on WonderClub |
