New New Economy: Yet Another Clueless Manifesto for the Post-Digital Age Book

	Acknowledgments	XIII
	Disclaimer	XV
	Prologue	1
1	There Are No Atheists in the New New Economy	3
2	Foundations of the New New Economy	9
	History	11
	Value Tied to Land and God	12
	The Theory of Value and a Self-Regulating Market	14
	The Rise of Communism	15
	Modern Macroeconomics and the Keynesian Revolution	18
	A Battle of Ideologies	23
	Current Thinking	24
	Adam Smith: Excerpts from Lost Chapters of The Wealth of Nations	25
	The Econos	28
	F. A. Hayek--Poet Economist	30
	Entrepreneurship	36
	Industry Quiz	38
3	Strategy	39
	Competitiveness	41
	Speed	42
	Future Streams	46
	Innovation and Your Workforce	48
	Luck and the New New Economy	52
4	Management	57
	Placebo Management	59
	Solow's Paradox: An Analytical View of Information Technology Spending and Productivity in the New New Economy	65
	What's Missing in Solow's Paradox, Besides a Centerfold?	66
	Industry Quiz on Management	69
	The New New Interview	70
	Buzzsaw "Mike" Hargrove: Portrait of a New New Economy CEO	71
	Management Lessons from Dwight	77
5	A Case Study in Adapting to Succession Crisis	79
	Introduction	81
	The Transition to a New Management Team	82
	LennyLand: A New Way of Management	86
	Conclusion	97
	Industry Quiz on Succession Planning	97
6	Marketing and Sales	99
	Demographics	101
	Modern Demographics	102
	18-29 Year-Olds: Blood, Credit Cards, and the High Seas	104
	30-39 Year-Olds: It's the True Greatest Generation, Stupid	110
	40-55 Year-Olds: The Baby Boomers	113
	65+ Year-Olds: Accessing the Bitterness	114
	Advertising	119
	Advertising Industry Example	121
	Industry Quiz	121
	Product Placement	122
	Product Placement Industry Example	122
	The Changing Face of Retail: The Rise of the Super-Mall	123
	Interview with an Old Person	127
	Knowing Your Customers	129
	Knowing Your Customer Industry Example	131
7	Total Quality Avoidance	133
	Eliminating Quality	135
	Quality Quiz	137
	Industry Example	139
	Mr. Quality Man	140
	Quality and the Law	141
	The Language of Quality	142
	Quality Industry Example	143
	Quality by Accident	143
	Creating a Formal Dress Policy	143
	Quality Industry Example	144
	80/20 Rules	144
	Implementing a Quality-Free Workplace	146
	The Obligatory "Sports Provides Lessons for Business" Section	147
	Badminton Digression	148
8	Finance and Capital	153
	Going Private	155
	Venture Capitalists	158
	Interview with a Venture Capitalist	158
	Global Capital	161
	Rules for Leap-Frogging the First World Into the New New Economy	162
	Industry Quiz	169
	6 Little Moves That Will Drive Your Company Wild in Bed	170
	New New Quiz: Can You and Your Recent Acquisition Survive a Long-Distance Relationship?	170
	The Perfect Colors for a More Attractive Acquisition	172
9	Technology	173
	Emerging Technologies	175
	Ten Other Emerging Technological Fields	177
	Managing Information	179
	Computing Power, Speed, and Moore's Law	181
	Getting Around Moore's Law	182
	Industry Quiz	185
10	The Human Factor	187
	Women in the New New Economy	189
	The New New Economy Woman	192
	Industry Quiz	195
	The War on Talent: How the Civil War Taught Us Management	195
	The Codependent Employee: Leadership Lessons from Abraham Lincoln	198
	Industry Example: The Codependent Employee	201
	Unions and Labor Issues in the New New Economy	201
	Office Staff in the New New Economy	202
	Industry Quiz: Telecommuting	203
11	Conclusions	205
	The Modern Trichotomy: Using What Is Around You, Using Yourself, and Using Others	207
Appendix A	Final Thoughts	211
Appendix B	Apology List	215
Appendix C	Interview with a New New Economy Editor	219
Appendix D	Legal Disclaimer	221
	About the Authors	223