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| Foreword | ||
| Preface | ||
| Acknowledgements | ||
| Introduction | 1 | |
| Pt. I | A New Perspective | 3 |
| Ch. 1 | The Brand | 5 |
| Ch. 2 | The Mythological Realm | 28 |
| Pt. II | Mythologies | 52 |
| Ch. 3 | Female Mythologies | 55 |
| Ch. 4 | Male Mythologies | 85 |
| Ch. 5 | Brand Mythologies | 121 |
| Pt. III | Building and Maintaining Brand Mythologies | 159 |
| Ch. 6 | Building Your Brand's Mythology: Information, Insight, and Ideas | 163 |
| Ch. 7 | Building Your Brand's Mythology: Positioning, Message, and Execution | 195 |
| Ch. 8 | Maintaining Your Brand's Mythology | 232 |
| References | 269 | |
| Index | 275 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Alvin Smart
reviewed Mythmaking on Madison Avenue: How Advertisers Apply the Power of Myth and Symbolism to Create Dominant and Enduring Brands on December 27, 2015
Mythmaking on Madison Avenue
Got this older edition from the library by mistake, then decided to read it anyway.
A lot of the book is devoted to the psychological reasons many people hold stocks too long.
The problem with this book is that it preaches to the choir.
I got the book because I was already convinced that "buy-and-hold" is not always good advice, and I wanted to know more about how to sell advantageously. So reading all about the rationalizations other people apply to their laziness in hanging on to stocks even after it becomes clear the stocks have become losers was not so useful to me.
There was some advice about reasons to sell, but not as much as I had hoped.
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Add Mythmaking on Madison Avenue: How Advertisers Apply the Power of Myth and Symbolism to Create Dominant and Enduring Brands, It has often been said that Madison Avenue, like Hollywood, is in the business of selling dreams. While many speculate on the demise of advertising in the age of niche marketing, it remains the most powerful tool for building and maintaining brand identit, Mythmaking on Madison Avenue: How Advertisers Apply the Power of Myth and Symbolism to Create Dominant and Enduring Brands to the inventory that you are selling on WonderClubX
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Add Mythmaking on Madison Avenue: How Advertisers Apply the Power of Myth and Symbolism to Create Dominant and Enduring Brands, It has often been said that Madison Avenue, like Hollywood, is in the business of selling dreams. While many speculate on the demise of advertising in the age of niche marketing, it remains the most powerful tool for building and maintaining brand identit, Mythmaking on Madison Avenue: How Advertisers Apply the Power of Myth and Symbolism to Create Dominant and Enduring Brands to your collection on WonderClub |