Multinational direct marketing Book

	Preface
	Introduction	1
1	Research and Planning	21
2	Multinational Media and Telemarketing	43
3	National and Multinational Lists and Data Protection	63
4	Culture and the Creative Process	85
5	International Postal Delivery Systems	105
6	Pricing, Currency, and Collection	125
7	Fulfillment and Shipping	143
8	Direct Marketing in Europe	165
9	Direct Marketing in Asia	185
10	Direct Marketing in North America	201
11	Thirty-Two Country-by-Country Profiles	217
	Appendix A: Current Practices: U.S. Multinational Marketers	261
	Appendix B: International Research and Resource Guide	265
	Appendix C: International Mailing List Managers and Brokers	281
	Appendix D: International Distribution Services	287
	Appendix E: U.S. Department of Commerce International Trade Administration U.S. and Foreign Commercial Service District Office Directory	289
	Appendix F: U.S. and Foreign Commercial Service Overseas Posts	297
	Appendix G: Foreign Trade Organizations	309
	Appendix H: Checklist for International Media Planning from a U.S. Base...Including Resources	327
	Appendix I: International Metric Paper Sizes	333
	Appendix J: European Privacy and Data Protection Directives	337
	Appendix K: Conversion Chart	345
	Index	347