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Introduction | 1 | |
Pt. I | Three-dimensional material objects in space | |
1 | Opera Ludentes : the Sydney Opera House at work and play | 11 |
2 | Making history in From colony to nation : a multimodal analysis of a museum exhibition in Singapore | 28 |
3 | A semiotic study of Singapore's Orchard Road and Marriott Hotel | 55 |
Pt. II | Electronic media and film | |
4 | Phase and transition, type and instance : patterns in media texts as seen through a multimodal concordancer | 83 |
5 | Visual semiosis in film | 109 |
6 | Multisemiotic mediation in hypertext | 131 |
Pt. III | Print media | |
7 | The construal of ideational meaning in print advertisements | 163 |
8 | Multimodality in a biology textbook | 196 |
9 | Developing an integrative multi-semiotic model | 220 |
Index | 247 |
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