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Monopoly Television: MTV's Quest to Control the Music Book

Monopoly Television: MTV's Quest to Control the Music
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Monopoly Television: MTV's Quest to Control the Music, In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated trad, Monopoly Television: MTV's Quest to Control the Music
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  • Monopoly Television: MTV's Quest to Control the Music
  • Written by author Jack Banks
  • Published by Westview Press, 5/9/1996
  • In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated trad
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Authors

Acknowledgments
1 Constructing Video Dreams: Music Video in a Commercial Culture 1
2 The Early Years of Music Video 23
3 The Growth of Other Video Music Program Services 47
4 Monopoly TV: A History of MTV's Anticompetitive Practices 63
5 MTV and the Globalization of Popular Culture 89
6 MTV's Corporate Intrigue and Sagging Ratings 117
7 The Record Companies' Role in Video Music Production and Distribution 137
8 Video Clip Producers and Directors 155
9 MTV as Gatekeeper and Censor 175
10 MTV, Music Video, and Creative Expression 195
Notes 207
References 237
About the Book and Author 271
Index 273


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Monopoly Television: MTV's Quest to Control the Music, In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated trad, Monopoly Television: MTV's Quest to Control the Music

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Monopoly Television: MTV's Quest to Control the Music, In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated trad, Monopoly Television: MTV's Quest to Control the Music

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Monopoly Television: MTV's Quest to Control the Music, In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated trad, Monopoly Television: MTV's Quest to Control the Music

Monopoly Television: MTV's Quest to Control the Music

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