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Monopoly Television Book

Monopoly Television
Monopoly Television, In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated trad, Monopoly Television has a rating of 4.5 stars
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Monopoly Television, In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated trad, Monopoly Television
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  • Monopoly Television
  • Written by author Jack Banks
  • Published by Westview Press, April 1996
  • In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated trad
  • In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV.
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Authors

Acknowledgments
1Constructing Video Dreams: Music Video in a Commercial Culture1
2The Early Years of Music Video23
3The Growth of Other Video Music Program Services47
4Monopoly TV: A History of MTV's Anticompetitive Practices63
5MTV and the Globalization of Popular Culture89
6MTV's Corporate Intrigue and Sagging Ratings117
7The Record Companies' Role in Video Music Production and Distribution137
8Video Clip Producers and Directors155
9MTV as Gatekeeper and Censor175
10MTV, Music Video, and Creative Expression195
Notes207
References237
About the Book and Author271
Index273


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Monopoly Television, In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated trad, Monopoly Television

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Monopoly Television, In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated trad, Monopoly Television

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Monopoly Television, In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated trad, Monopoly Television

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