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Preface ix
Introduction: Polls and Surveys, Methods and Meanings 1
Ordinary Questions, Survey Questions, and Policy Questions 10
The Primordial Distinction between Open and Closed Attitude Questions 30
Interpretive Survey Research: Why Questions 63
Artifacts Are in the Mind of the Beholder 91
The Survey World and Other Worlds 119
Hunting a Social Science Snark 139
Conclusion: A Brief Look Back at Methods and Meanings, Surveys and Polls 156
Notes 163
References 191
Index 209
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