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Introduction
A Model of Audience Mass Media Use and Outcomes
Voter Orientations toward Televised Candidate Advertisements
Television News and Newspaper News: The Voters' Choice?
Public Opinion Polls: A Double-Edged Sword
Televised Presidential Debates: The Ultimate Pseudoevents
The Uses and Gratifications of Presidential Campaign Messages
Conclusion
References
Index
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Add Media messages in American presidential elections, Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines the role of ads, news stories, poll results, and debates in presidential elections. Based on surveys fielded during, Media messages in American presidential elections to the inventory that you are selling on WonderClubX
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Add Media messages in American presidential elections, Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines the role of ads, news stories, poll results, and debates in presidential elections. Based on surveys fielded during, Media messages in American presidential elections to your collection on WonderClub |