Media Management In The Age Of Giants Book

Name: Media Management In The Age Of Giants, The emergence of giant med
Brand: Wiley
SKU: 9780813816999
Price: 99.99 USD
Availability: InStock
Rating: 4 (2 reviews)

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Media Management In The Age Of Giants, The emergence of giant media corporations has created a new era of mass communications. This new age of media giants, with an obsession for the bottom line to satisfy shareholders dominated by institutional investors, has made awareness of business and fi, Media Management In The Age Of Giants

4 out of 5 stars based on 2 reviews

Media Management In The Age Of Giants
Written by author Dennis Herrick
Published by Wiley, John & Sons, Incorporated, January 1991
The emergence of giant media corporations has created a new era of mass communications. This new age of media giants, with an obsession for the bottom line to satisfy shareholders dominated by institutional investors, has made awareness of business and fi
Herrick (journalism, University of New Mexico) uses contemporary events to explain basic business concepts, terminology, history, and management theories as they relate to the current media industry. Particular attention is given to the impact of new tech

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Preface
Ch. 1 Responsibilities of Media and Journalism 3
Ch. 2 Preparing Yourself for Management 39
Ch. 3 Motivation and the Work Force 67
Ch. 4 Qualities of Leadership and Management 105
Ch. 5 Decision-Making 135
Ch. 6 Media Ethics, Regulation and Laws 167
Ch. 7 Operations and Structure of News Media Companies 189
Ch. 8 Budgeting and Financial Management 227
Ch. 9 Sales, Marketing and Market Analysis 263
Ch. 10 Consolidation and Convergence 303
Ch. 11 Entrepreneurship 341
Ch. 12 Technology Creates New Media 363
Index 389

Title: Media Management In The Age Of Giants

Manufacturer:

Wiley

Item Number: 9780813816999

Publication Date: January 1991

Number: 1

Product Description: Media Management In The Age Of Giants

Universal Product Code (UPC): 9780813816999

WonderClub Stock Keeping Unit (WSKU): 9780813816999

Rating: 4/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/69/99/9780813816999.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 9.000 cm (3.54 inches)

Heigh : 6.000 cm (2.36 inches)

Depth: 0.860 cm (0.34 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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Randall Pulver

reviewed Media Management In The Age Of Giants on February 18, 2017

Media Management In The Age Of Giants

Very helpful, especially to academics who might be thinking about jumping into the public sphere.

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Media Management In The Age Of Giants, The emergence of giant media corporations has created a new era of mass communications. This new age of media giants, with an obsession for the bottom line to satisfy shareholders dominated by institutional investors, has made awareness of business and fi, Media Management In The Age Of Giants

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Media Management In The Age Of Giants Book

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	Preface
Ch. 1	Responsibilities of Media and Journalism	3
Ch. 2	Preparing Yourself for Management	39
Ch. 3	Motivation and the Work Force	67
Ch. 4	Qualities of Leadership and Management	105
Ch. 5	Decision-Making	135
Ch. 6	Media Ethics, Regulation and Laws	167
Ch. 7	Operations and Structure of News Media Companies	189
Ch. 8	Budgeting and Financial Management	227
Ch. 9	Sales, Marketing and Market Analysis	263
Ch. 10	Consolidation and Convergence	303
Ch. 11	Entrepreneurship	341
Ch. 12	Technology Creates New Media	363
	Index	389