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Book Categories |
1 The customer and fashion consumption 1
2 Marketing research and information for fashion 21
3 Fashion marketing segmentation, targeting and positioning (STP) 51
4 Marketing mix : the fashion product 86
5 Marketing mix : pricing in fashion 124
6 Marketing mix : promotion and marketing communications 156
7 Marketing mix : place - channels of distribution and service 204
8 Branding in fashion and luxury 245
9 New approaches to fashion marketing 272
10 Strategic and tactical planning in fashion marketing 289
Glossary 324
References 351
Index 354
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Crystal Farney
reviewed Mastering Fashion Marketing on January 11, 2012
Mastering Fashion Marketing
One of the best books on business I have read!! Offers an insight on how Zara grew from a tiny shop to global chain.What really inspired me along the way is how Amancio Ortega nurtured the brand & create a great value proposition for all stakeholders!!!
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Add Mastering Fashion Marketing, This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion orga, Mastering Fashion Marketing to the inventory that you are selling on WonderClubX
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Add Mastering Fashion Marketing, This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion orga, Mastering Fashion Marketing to your collection on WonderClub |
