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Marking Enterprise: Business Success and Societal Embedding Book

Marking Enterprise: Business Success and Societal Embedding
Marking Enterprise: Business Success and Societal Embedding, This new approach argues that many practices and postures in strategy, marketing and branding, and organisational management are neither appropriate nor efficient. Based upon their studies of extremely successful firms, the authors distinguish two main pa, Marking Enterprise: Business Success and Societal Embedding has a rating of 3.5 stars
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Marking Enterprise: Business Success and Societal Embedding, This new approach argues that many practices and postures in strategy, marketing and branding, and organisational management are neither appropriate nor efficient. Based upon their studies of extremely successful firms, the authors distinguish two main pa, Marking Enterprise: Business Success and Societal Embedding
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  • Marking Enterprise: Business Success and Societal Embedding
  • Written by author Jean-Claude Thoenig
  • Published by Palgrave Macmillan, December 2006
  • This new approach argues that many practices and postures in strategy, marketing and branding, and organisational management are neither appropriate nor efficient. Based upon their studies of extremely successful firms, the authors distinguish two main pa
  • Based upon the experience of very successful and unconventional firms the authors put forward a new framework for linking strategy and positioning to social values and ways of living.
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Book Categories

Authors

A Marking Self-Evaluation Grid: Is my Company a Good Marker?
• Back to Basics
• Marking: A First Cut
• Proactive Marking: The Royal Canin Way
• Reactive Marking: The Wal-Mart Way
• Essence of Markings
• The Right Mindset
• Spoiling the Marking Process
• Societal Embedding
• Building and Governing a Territory
• Organizing a Moral Community *Who Gets What From Marking
• Executive Summary


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Marking Enterprise: Business Success and Societal Embedding, This new approach argues that many practices and postures in strategy, marketing and branding, and organisational management are neither appropriate nor efficient. Based upon their studies of extremely successful firms, the authors distinguish two main pa, Marking Enterprise: Business Success and Societal Embedding

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Marking Enterprise: Business Success and Societal Embedding, This new approach argues that many practices and postures in strategy, marketing and branding, and organisational management are neither appropriate nor efficient. Based upon their studies of extremely successful firms, the authors distinguish two main pa, Marking Enterprise: Business Success and Societal Embedding

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Marking Enterprise: Business Success and Societal Embedding, This new approach argues that many practices and postures in strategy, marketing and branding, and organisational management are neither appropriate nor efficient. Based upon their studies of extremely successful firms, the authors distinguish two main pa, Marking Enterprise: Business Success and Societal Embedding

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