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Dedication.
Acknowledgments.
Introduction.
About the Author.
The Wireless Revolution.
Understanding the Wireless World.
Unplugging Marketing Communications Strategies.
Chartering Your Wireless Marketing Team.
Building the Wireless Brand.
Advertising Without Wires.
Delivering Content to Wireless Devices.
Untethering Public Relations and Publicity.
Enabling Mobile Commerce and Sales Functions.
Mobilizing Customer Service.
Measuring Wireless Marketing Results.
Budgeting for a Wireless Future.
Appendix A: Glossary.
Appendix B: Mobile Handheld Devices.
Appendix C: Wireless Carriers, Network Operators and Related Service Providers.
Appendix D: Solution Providers.
Index.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Anthony Merlo
reviewed Marketing without wires on October 21, 2012
Marketing without wires
For some, especially those who just start learning about marketing in social media, this is a great book as it's able to build some theoretical framework on the subject. But I didn't find many new ideas here - most of them can be easily found on the Internet or any other books.
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Add Marketing without wires, Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program The Cyber Media Show with Kim Bayne, this book uses cutting-edge case studies of early ado, Marketing without wires to the inventory that you are selling on WonderClubX
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Add Marketing without wires, Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program The Cyber Media Show with Kim Bayne, this book uses cutting-edge case studies of early ado, Marketing without wires to your collection on WonderClub |
