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Book Categories |
| Sect. 1 | Introduction to Strategy | |
| 1 | The strategic role of marketing | 4 |
| 2 | Corporate strategy decisions | 32 |
| 3 | Business strategies and their marketing implications | 60 |
| Sect. 2 | Opportunity Analysis | |
| 4 | Environmental analysis | 94 |
| 5 | Marketing information | 116 |
| 6 | Industry dynamics and strategic change | 142 |
| 7 | Market segmentation and market targeting | 166 |
| 8 | Positioning decisions | 192 |
| Sect. 3 | Formulating Marketing Strategies | |
| 9 | Marketing strategies for new market entries | 216 |
| 10 | Strategies for growth markets | 240 |
| 11 | Strategies for mature and declining markets | 266 |
| Sect. 4 | Implementation and Control | |
| 12 | Implementing business and marketing strategies | 306 |
| 13 | Controlling marketing strategies and programs | 332 |
| A Marketing Strategy Simulation - Calgolia, Inc. | 358 | |
| Name Index | 384 | |
| Subject Index | 387 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Sherry Destefano
reviewed Marketing strategy on May 17, 2013 Marketing strategy
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