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Book Categories |
| Ch. 1 | The importance of marketing planning | 3 |
| Ch. 2 | Organizational considerations in marketing planning | 19 |
| Ch. 3 | Database marketing planning : getting needed information | 39 |
| Ch. 4 | Product/market analysis | 61 |
| Ch. 5 | Consumer analysis | 81 |
| Ch. 6 | Competitive analysis | 105 |
| Ch. 7 | Opportunity analysis | 123 |
| Ch. 8 | Marketing objectives | 135 |
| Ch. 9 | Marketing strategy development | 149 |
| Ch. 10 | Product decisions | 163 |
| Ch. 11 | Place decisions | 185 |
| Ch. 12 | Promotion decisions | 199 |
| Ch. 13 | Price decisions | 217 |
| Ch. 14 | The financial impact of marketing strategies | 231 |
| Ch. 15 | Marketing plan implementation | 245 |
| Ch. 16 | Monitoring and controlling the marketing plan | 255 |
| Ch. 17 | The marketing planning audit | 269 |
| App | Sample marketing plan : water-oriented recreation park |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Wendy Pearce
reviewed Marketing planning guide on November 11, 2019
Marketing planning guide
Tough to provide a review for a textbook assigned as part of earning a Masters in Business Administration. It is not exactly a voluntary, recreational read. However, the textbook provides comprehensive steps to create individualized plans to support whichever industry your firm may compete within.
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Add Marketing planning guide, THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. Wi, Marketing planning guide to the inventory that you are selling on WonderClubX
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Add Marketing planning guide, THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. Wi, Marketing planning guide to your collection on WonderClub |
