Marketing Modernism between the Two World Wars Book

Marketing Modernism between the Two World Wars, Looking at the advertising policies of publishing houses in the 1920s and 1930s, Turner (English, College Misericordia) examines the process by which highbrow works of fiction, including the work of writers such as D. H. Lawrence, Gertrude Stein, and Er, Marketing Modernism between the Two World Wars

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Marketing Modernism between the Two World Wars
Written by author Catherine J. Turner
Published by University of Massachusetts Press, 2003
Looking at the advertising policies of publishing houses in the 1920s and 1930s, Turner (English, College Misericordia) examines the process by which "highbrow" works of fiction, including the work of writers such as D. H. Lawrence, Gertrude Stein, and Er

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Introduction: Rethinking Modernism and the Consumer Culture 1

Ch. 1 The Market for Modernism in the 1920s and 1930s 11

Ch. 2 Maintaining Highbrow Standards: B. W. Huebsch Opens the Door to Modern Literature 45

Ch. 3 Opening Markets to Modernism: Alfred Knopf's Promotion of Thomas Mann in the 1920s 81

Ch. 4 The "Novel of Ideas" Meets the "Overbright Glare of Publicity": Alfred Harcourty and the American Avant-Garde 111

Ch. 5 Changing American Literary Taste: Scribner's and Ernest Hemingway 145

Ch. 6 "How to Enjoy James Joyce's Great Novel Ulysses" 173

Conclusion: Readers, Consumption, and Highbrow Culture 215

Notes 225

Bibliography 247

Index 253

Title: Marketing Modernism between the Two World Wars

Manufacturer:

University Press

Item Number: 9781558493766

Number: 1

Product Description: Marketing Modernism between the Two World Wars

Universal Product Code (UPC): 9781558493766

WonderClub Stock Keeping Unit (WSKU): 9781558493766

Rating: 4.5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/37/66/9781558493766.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 6.400 cm (2.52 inches)

Heigh : 9.300 cm (3.66 inches)

Depth: 1.100 cm (0.43 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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Marketing Modernism between the Two World Wars

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Marketing Modernism between the Two World Wars, Looking at the advertising policies of publishing houses in the 1920s and 1930s, Turner (English, College Misericordia) examines the process by which highbrow works of fiction, including the work of writers such as D. H. Lawrence, Gertrude Stein, and Er, Marketing Modernism between the Two World Wars

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	Illustrations
	Acknowledgments
	Introduction: Rethinking Modernism and the Consumer Culture	1
Ch. 1	The Market for Modernism in the 1920s and 1930s	11
Ch. 2	Maintaining Highbrow Standards: B. W. Huebsch Opens the Door to Modern Literature	45
Ch. 3	Opening Markets to Modernism: Alfred Knopf's Promotion of Thomas Mann in the 1920s	81
Ch. 4	The "Novel of Ideas" Meets the "Overbright Glare of Publicity": Alfred Harcourty and the American Avant-Garde	111
Ch. 5	Changing American Literary Taste: Scribner's and Ernest Hemingway	145
Ch. 6	"How to Enjoy James Joyce's Great Novel Ulysses"	173
	Conclusion: Readers, Consumption, and Highbrow Culture	215
	Notes	225
	Bibliography	247
	Index	253