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This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Layla Yum
reviewed Marketing models on January 31, 2019
Marketing models
Tough to provide a review for a textbook assigned as part of earning a Masters in Business Administration. It is not exactly a voluntary, recreational read. However, the textbook provides comprehensive steps to create individualized plans to support whichever industry your firm may compete within.
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