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This book presents Marketing Management ideas within Asian Context and introduces unique Asian marketing ideas and institutions.This book uses actual Asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Landon Schurtz
reviewed Marketing management on June 24, 2014
Marketing management
This is the absolute bible of marketing end to end. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Probably great to read before an MBA and just if you want to understand how marketing is SUPPOSED to work (although sadly the real world rarely works as the authors describe).
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