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Book Categories |
| Preface | ||
| Structure of the book | ||
| Preface to the first edition | ||
| 1 | IT and marketing | |
| 2 | What is marketing? | |
| 3 | The changing marketing system and environment | |
| 4 | Marketing information for decisions | |
| 5 | IT and marketing strategy | |
| 6 | Planning for innovation | |
| 7 | New product decisions | |
| 8 | Product policy decisions | |
| 9 | Communication decisions | |
| 10 | Sales decisions | |
| 11 | Place decisions | |
| Epilogue: IT and the future | ||
| Name index | ||
| Subject index |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Brian Claeys
reviewed Marketing management and information technology on January 12, 2011
Marketing management and information technology
Reading for the 400th time. I needed the comfort, and the escape, and the world which has a lot of darkness so you can see the light better. God I miss Pratchett.
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