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The text provides an understanding of the basic principles of marketing management and takes an integrated look at the marketing function, placing it in a general management context. It is presented in a user-friendly manner and is designed to operate as a workbook rather than a textbook. Marketing in Management provides a complementary text to John Frain's Introduction to Marketing, and is essential to the LCCIEB syllabus.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Kevin Barry
reviewed Marketing in management on August 10, 2012
Marketing in management
I don't have much to say, but this book was a disappointment.
One of the major limiting factors that this book has is that it's far too outdated in comparison to how much Marketing and Digital Marketing has changed. However, this is mostly true for the vast majority of marketing books as the field is always changing which is why you're better of using blogs and online material to keep up to date with the world.
The second issue is that even though there is a wide range of useful information available to you, it is written without passion and it was a real slog to get through it. It is not a fun book to read at all and it was quite boring.
I only gave this a 2* due to it having further reading sections at the end of every chapter, which I always appreciate.
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