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Book Categories |
| 1 | Marketing Channels: An Introduction | 3 |
| 2 | The Channel Environment | 47 |
| 3 | Retail Channel Members | 107 |
| 4 | Wholesale Channel Members | 145 |
| 5 | Relationship Marketing and Customer Service | 201 |
| 6 | Physical Distribution Strategy in Channels | 241 |
| 7 | Market Research and Information Systems in Channels | 287 |
| 8 | Product Management Strategy in Channels | 333 |
| 9 | Pricing Strategy in Channels | 381 |
| 10 | Promotion Strategy in Channels | 421 |
| 11 | Channel Design and Selection | 475 |
| 12 | Administrative Structures in Marketing Channels | 519 |
| 13 | Channel Power: Conflict and Cooperation | 555 |
| 14 | Channels for Services and International Marketing | 589 |
| 15 | Evaluation of Channels | 637 |
| Appendix A: The Information Superhighway and Channel Management | A1 | |
| Appendix B: Ethics in Channel Management | B1 | |
| Appendix C: Careers in Channel Management | C1 | |
| Appendix D: Glossary | D1 | |
| Name Index | N1 | |
| Subject Index | S1 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Eric Prendergast
reviewed Marketing channels on August 15, 2014
Marketing channels
I don't have much to say, but this book was a disappointment.
One of the major limiting factors that this book has is that it's far too outdated in comparison to how much Marketing and Digital Marketing has changed. However, this is mostly true for the vast majority of marketing books as the field is always changing which is why you're better of using blogs and online material to keep up to date with the world.
The second issue is that even though there is a wide range of useful information available to you, it is written without passion and it was a real slog to get through it. It is not a fun book to read at all and it was quite boring.
I only gave this a 2* due to it having further reading sections at the end of every chapter, which I always appreciate.
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Add Marketing channels, This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, Marketing channels to the inventory that you are selling on WonderClubX
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