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Book Categories |
| Tables | ||
| Foreword | ||
| Preface | ||
| Introduction | ||
| Pt. I | Physical Elements of Marketing Channel Development Structure | |
| Ch. 1 | Marketing Channel Overview | 3 |
| Ch. 2 | Marketing Channel Participants and Their Functions | 15 |
| Ch. 3 | Marketing Channel Structure | 31 |
| Ch. 4 | Channel Participants and Physical Distribution | 43 |
| Ch. 5 | Market Characteristics and Channel Management | 55 |
| Pt. II | Product and Market Management Actions and Options | |
| Ch. 6 | Organizing to Manage the Marketing Channel | 77 |
| Ch. 7 | Responsibility Effectiveness without Authority | 89 |
| Ch. 8 | Working with Sales and Marketing Statistics | 101 |
| Ch. 9 | Forecasting Sales and Market Share | 119 |
| Ch. 10 | Managing Products/Managing Markets | 143 |
| Ch. 11 | Managing Pricing Issues | 173 |
| Ch. 12 | Creating and Managing Marketing Programs | 187 |
| Ch. 13 | Legal Issues in Channel Management | 217 |
| Ch. 14 | The Marketing Channel Planning Process | 229 |
| Ch. 15 | Competitive Analysis | 253 |
| Annotated Bibliography | 267 | |
| Index | 273 |
| Price | Condition | Delivery | Seller | Action |
| $103.63 | Digital |
| WonderClub |
Stephanie Pappas
reviewed Marketing channel development and management on September 13, 2009
Marketing channel development and management
I don't have much to say, but this book was a disappointment.
One of the major limiting factors that this book has is that it's far too outdated in comparison to how much Marketing and Digital Marketing has changed. However, this is mostly true for the vast majority of marketing books as the field is always changing which is why you're better of using blogs and online material to keep up to date with the world.
The second issue is that even though there is a wide range of useful information available to you, it is written without passion and it was a real slog to get through it. It is not a fun book to read at all and it was quite boring.
I only gave this a 2* due to it having further reading sections at the end of every chapter, which I always appreciate.
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