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Introduction
• PART ONE: MARKETING AND FINANCE ISSUES FOR MARKETING STRATEGY, ANALYSIS AND DECISIONS
• Current Perspectives of the Marketing/Finance Interface
• Marketing and Finance in the "New Economy"
• New Roles - New Relationships
• Business Planning in the "New Economy" - An Integrated Approach
• PART TWO: COST IMPLICATIONS AND COST CHARACTERISTICS AFFECTING MARKETING STRATEGY DECISIONS
• The Financial Implications of Strategic Marketing Decisions
• The Financial Implications of Operational Decisions
• PART THREE: FINANCIAL STRUCTURE AND PERFORMANCE CHARACTERISTICS
• Measuring the Value Created for Shareholders - A Marketing Strategy Perspective
• Working Capital Management
• Managing the Fixed Asset Base
• Managing Cash Flows
• Capital Structure Decisions
• Investment Appraisal
• Developing and Managing a Business Portfolio
• Performance Planning and Control
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Add Marketing and Financial Management : New Economy--New Interfaces, This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses., Marketing and Financial Management : New Economy--New Interfaces to the inventory that you are selling on WonderClubX
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Add Marketing and Financial Management : New Economy--New Interfaces, This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses., Marketing and Financial Management : New Economy--New Interfaces to your collection on WonderClub |