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Marketing Japanese Style Book

Marketing Japanese Style
Marketing Japanese Style, The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To, Marketing Japanese Style has a rating of 3 stars
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Marketing Japanese Style, The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To, Marketing Japanese Style
3 out of 5 stars based on 2 reviews
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  • Marketing Japanese Style
  • Written by author Paul Herbig
  • Published by Greenwood Publishing Group, Incorporated, November 1995
  • The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To
  • This fascinating look at the cultural differences reflected in marketing practices reveals the advantages and disadvantages of Japanese marketing practices. Booknews Herbig (marketing, Texas A&M U.) looks at cultural differences reflected
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Book Categories

Authors

Illustrations
Introduction1
Ch. 1Japanese Marketing Practices7
Ch. 2Japanese Market Research23
Ch. 3Products33
Ch. 4Advertising and Promotion47
Ch. 5Sales Japanese Style63
Ch. 6The Japanese Distribution System77
Ch. 7Pricing99
Ch. 8Customer Service and the After-Market115
Ch. 9The Japanese Consumer131
Ch. 10The Cultural Rationale for the Japanese Marketing Philosophy153
Ch. 11The Japanese International Marketing Strategy181
Ch. 12Keiretsu195
Ch. 13Sogo Shosha219
Ch. 14Negotiations Japanese Style241
Ch. 15The Future of Japanese Marketing255
Glossary263
References275
Index291


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