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Book Categories |
Illustrations | ||
Introduction | 1 | |
Ch. 1 | Japanese Marketing Practices | 7 |
Ch. 2 | Japanese Market Research | 23 |
Ch. 3 | Products | 33 |
Ch. 4 | Advertising and Promotion | 47 |
Ch. 5 | Sales Japanese Style | 63 |
Ch. 6 | The Japanese Distribution System | 77 |
Ch. 7 | Pricing | 99 |
Ch. 8 | Customer Service and the After-Market | 115 |
Ch. 9 | The Japanese Consumer | 131 |
Ch. 10 | The Cultural Rationale for the Japanese Marketing Philosophy | 153 |
Ch. 11 | The Japanese International Marketing Strategy | 181 |
Ch. 12 | Keiretsu | 195 |
Ch. 13 | Sogo Shosha | 219 |
Ch. 14 | Negotiations Japanese Style | 241 |
Ch. 15 | The Future of Japanese Marketing | 255 |
Glossary | 263 | |
References | 275 | |
Index | 291 |
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Add Marketing Japanese Style, The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To, Marketing Japanese Style to the inventory that you are selling on WonderClubX
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Add Marketing Japanese Style, The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To, Marketing Japanese Style to your collection on WonderClub |