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| The Contributors | ||
| Acknowledgements | ||
| Introduction | 1 | |
| 1 | Moet & Chandon A: The problem of growth | 7 |
| 2 | Moet & Chandon B: A diversification of strategy | 25 |
| 3 | SEAT in Europe: A strategy for survival | 42 |
| 4 | Nescafe Italy: Global brand, local culture | 64 |
| 5 | Dulato: Reorganizing the sales force | 85 |
| 6 | Nico Duin BV: A small company Internationalizes | 96 |
| 7 | Volvo Trucks Europe: Pan-European marketing | 105 |
| 8 | Procter & Gamble In Europe: A roll-out launch | 121 |
| 9 | Export Advertising Strategies: Country-of-origin effects | 135 |
| 10 | Copenhagen - City of Culture 1996: Stakeholder analysis | 154 |
| 11 | International Tourism Marketing: Adapting the growth-share matrix | 184 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
William Hill
reviewed Marketing in Europe: Case Studies on April 22, 2017
Marketing in Europe: Case Studies
I also had to read this book as my professor, Dr. Dinan, was rewriting it, or should I updating it. The Lisbon Treaty had just been put into place in the European Union States and he had to explain what changes were made. This book more about the history and governmental structure of the EU. Once one reads the book, the EU is definitely clear as to why everything is done the way it is today. It is a very complicated subjected I must. Yet very intriguing.
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Add Marketing in Europe: Case Studies, This major volume presents an invaluable set of case studies designed to highlight key marketing issues that face European organizations, including international companies based in Europe. It aims to meet the pressing need for high-quality, up-to-date cas, Marketing in Europe: Case Studies to the inventory that you are selling on WonderClubX
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Add Marketing in Europe: Case Studies, This major volume presents an invaluable set of case studies designed to highlight key marketing issues that face European organizations, including international companies based in Europe. It aims to meet the pressing need for high-quality, up-to-date cas, Marketing in Europe: Case Studies to your collection on WonderClub |