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| Preface | ||
| 1 | Perspectives on Ethnicity, Nationalism, and Cultural Identity | 3 |
| 2 | Ethnoconsumerism: A New Paradigm to Study Cultural and Cross-Cultural Consumer Behavior | 26 |
| 3 | Marketing and the Redefinition of Ethnicity | 68 |
| 4 | Consumer Culture or Culture Consumed? | 105 |
| 5 | Interest Groups With a Noble Face | 126 |
| 6 | The Cultural Past in the Present: The Meaning of Home and Objects in the Homes of Working-Class Italian Immigrants in Montreal | 145 |
| 7 | Ethnicity and Consumption in Romania | 180 |
| 8 | McDoner: Doner Kebap and the Social Positioning Struggle of German Turks | 209 |
| 9 | Blurred Borders: Local and Global Consumer Culture in Northern Ireland | 231 |
| 10 | Marketing Developing Society Crafts: A Framework for Analysis and Change | 257 |
| 11 | Culture and the Marketing of Culture: The Museum Retail Context | 299 |
| Index | 329 | |
| About the Contributors | 336 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Ryan Batty
reviewed Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity on September 13, 2018 Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
I picked up this book in hopes that it would be as inspiring as the set of three FISH Philosophy books and was highly disappointed. It focuses more on the fish market team themselves but without the added humor and lightheartedness found in the shorter reads. While there are a few lessons to be taken away, overall it is a very boring read and should be read in a short work book club type setting only. The added discussion ideas may help administration teams think outside the box but I would not suggest this book for fun or even a quick read, seeing as it took about a year for me to finally finish it.
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Add Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity, The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing count, Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity to the inventory that you are selling on WonderClubX
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Add Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity, The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing count, Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity to your collection on WonderClub |
