Marketing for Financial Services Book

Name: Marketing for Financial Services, Expert authorities in marketing
Brand: Informa PLC
SKU: 9780866565486
Price: 127.28 USD
Availability: InStock
Rating: 3 (2 reviews)

2 Ratings

Marketing for Financial Services, Expert authorities in marketing explain essential points for the effective marketing of financial services., Marketing for Financial Services

3 out of 5 stars based on 2 reviews

Marketing for Financial Services
Written by author William Winston
Published by Taylor & Francis, Inc., January 1986
Expert authorities in marketing explain essential points for the effective marketing of financial services.
Expert authorities in marketing explain essential points for the effective marketing of financial services.

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Contents Preface

An Historical Understanding of Financial Planning and Services for a Better Marketing Perspective
Financial Services Strategic Marketing Planning
The Service Marketing Planning Process: A Case for Accounting Firms and Banks
A Customer Approach to Improving Financial Services Marketing
Direct Marketing Comes of Age in Financial Service Organizations
Life Insurance Agents as Financial Planners: A Matter of Role Consensus
Pricing Financial Institution Products: Methods and Strategies
Attitudinal and Behavioral Characteristics of American and Canadian Credit Card Holders
Realization of Marketing Benefits of ATMs
Marketing a Financial Service Within a Firm
Reference Notes Included
Reference Notes Included

Title: Marketing for Financial Services

Manufacturer:

Informa PLC

Item Number: 9780866565486

Publication Date: January 1986

Number: 1

Product Description: Marketing for Financial Services

Universal Product Code (UPC): 9780866565486

WonderClub Stock Keeping Unit (WSKU): 9780866565486

Rating: 3/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/54/86/9780866565486.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 14.200 cm (5.59 inches)

Heigh : 21.800 cm (8.58 inches)

Depth: 1.600 cm (0.63 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$127.28	Digital	Arrives between May 13 - Jun 12 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9297 total ratings)

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Joe Schwartz

reviewed Marketing for Financial Services on April 20, 2014

Marketing for Financial Services

One of the more readable accounting texts. I found the subject to be fairly common-sense based. Off to the final this afternoon.

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Marketing for Financial Services, Expert authorities in marketing explain essential points for the effective marketing of financial services., Marketing for Financial Services

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Marketing for Financial Services Book

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