Marketing, Copyright Update, 3rd ed. Book

Social Media Unit. 1. Marketing Today and Tomorrow. 2. Socially Responsive Marketing. 3. Marketing Builds on Economics. 4. The Basics of Marketing. 5. Gathering and Using Marketing Information. 6. Marketing Starts with Customers. 7. Competition is Everywhere. 8. E-Commerce and Virtual Marketing. 9. Marketing Strategy Planning. 10. Begin With a New Product. 11. Services Need Marketing. 12. Business to Business Marketing. 13. Getting Products to Customers. 14. Determining the Best Price. 15. Promotion Means Effective Communication. 16. Be Creative with Advertising. 17. Selling Satisfies the Customer. 18. Moving into a Global Economy. 19. Managing Marketing Risks. 20. Marketing Requires Money. 21. Entrepreneurship and Marketing. 22. Take Control with Management. 23. Planning Your Marketing Career. Math Review. Glossary. Index.