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Marketing Competences and Strategic Flexibility in China Book

Marketing Competences and Strategic Flexibility in China
Marketing Competences and Strategic Flexibility in China, In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular in the area of marketing competences and strategic flexibility, are nei, Marketing Competences and Strategic Flexibility in China has a rating of 2.5 stars
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Marketing Competences and Strategic Flexibility in China, In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular in the area of marketing competences and strategic flexibility, are nei, Marketing Competences and Strategic Flexibility in China
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  • Marketing Competences and Strategic Flexibility in China
  • Written by author Yonggui Wang
  • Published by Palgrave Macmillan, January 2007
  • In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular in the area of marketing competences and strategic flexibility, are nei
  • In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular in the area of marketing competences and strategic flexibility, are nei
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List of Tables     vii
List of Figures     ix
Preface     xi
Acknowledgements     xiv
About the Authors     xv
Introduction     1
Aims and objectives of the study     2
Background of the study     3
How was the study conducted?     6
What is the intent of the book?     6
To whom is this book directed?     6
Justification of the study     7
Theoretical significance     7
The methodological significance     9
The practical significance     9
Contributions to research     10
Rationale for the selection of firms in China     12
Philosophical Notions and Framework     13
Introduction     13
Definitions of constructs and constituents of core competences     13
Customer-focused performance and the whole performance system     17
Determinants of firm performance from different perspectives     21
Summary     30
Turbulent Chinese Business Environment     31
Introduction     31
Perspectives and curiosity concerning 'made in China'     32
High technology industries in China     33
Current situation and future trend of environmental turbulence in high technology industries in China     38
Is Chinese business practice shifting the international business model?     43
Responses from the transnational companies in China     44
Summary     45
Constructs and Constituents of Core Competences     47
Introduction     47
Theoretical framework     48
Dimensions of customer-focused performance and their relationships     51
The key resource-based determinants and their impacts     62
Moderating role of environmental turbulence     77
Brief discussion     79
Summary     82
A Structured Survey in Beijing, Tianjin and Shenzhen     84
Introduction     84
Research design     84
Sampling and data collection     88
Questionnaire design and revision     100
Operationalization of the constructs     105
Survey responses     117
Data analysis methods     126
Potential problems     142
Summary     144
Creation of Strategic Flexibility and Core Competence     145
Introduction     145
Construct validation and relevant measurement models     145
Structural equation models building and propositions testing     176
Complementary analysis based on the combined data     195
Summary and golden rules     201
Conclusions and Implications     203
Discussions and conclusions     203
Contributions and implications     210
Directions for future research     217
Notes     222
References     225
Name Index     247
Subject Index     253


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