Market Research: A Guide to British Library Collections Book

The 9th edition of Market Research lists all the current market research reports, industry surveys, country profiles and one year's reports from 14 top market research journals up to December 2000 available for free consultation in The British Library Business Information Service. Market research can be the most expensive type of business information to acquire and many companies already use the guide to this unique collection of material to find out what has been published, in choosing which reports to buy, or to use for themselves in The British Library reading rooms. Market Research lists over 8,000 reports covering hundreds of industries from Accountancy to the Yoghurt Industry. The guide contains a subject index with comprehensive cross referencing and a geographic index to all reports concerning markets overseas.