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Market-led strategic change Book

Market-led strategic change
Market-led strategic change, , Market-led strategic change has a rating of 3.5 stars
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Market-led strategic change, , Market-led strategic change
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Digital Copy
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  • Market-led strategic change
  • Written by author Nigel Piercy
  • Published by Oxford ; Butterworth-Heinemann, 1997., January 1997
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Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters.


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