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| Political Advertising Transcripts | ||
| Series Foreword | ||
| Preface | ||
| Acknowledgements | ||
| Introduction | ||
| Ch. 1 | Positive Political Advertising | 1 |
| Ch. 2 | Negative Political Advertising | 19 |
| Ch. 3 | Combating Negative Advertising: Proactive and Reactive Strategies | 37 |
| Ch. 4 | Storytelling in Political Advertising | 63 |
| Ch. 5 | Political Advertising Appeals | 87 |
| Ch. 6 | The Power of Recorded Visual Images | 121 |
| Ch. 7 | Style: Composition of Polispots | 141 |
| References | 179 | |
| Index | 199 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Robert Slayton
reviewed Manipulation of the American voter on February 18, 2012 Manipulation of the American voter
It was good. Like the book on Japanese technology it was not quite my cup of tea, and a bit confusing it terms of explaining all the women's movements postwar, but it was very useful and gave me what I expected
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Add Manipulation of the American voter, Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind, Manipulation of the American voter to the inventory that you are selling on WonderClubX
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Add Manipulation of the American voter, Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind, Manipulation of the American voter to your collection on WonderClub |