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Book Categories |
Acknowledgements | ||
Author Profiles | ||
Introduction | 1 | |
Pt. 1 | Managing Organizations | 9 |
Pt. 2 | Marketing Management | 69 |
Pt. 3 | Product Management | 109 |
Pt. 4 | Manufacturing Management | 155 |
Pt. 5 | Materials Management | 237 |
Pt. 6 | Managing Financial Resources | 277 |
Pt. 7 | Managing Human Resources | 349 |
Appendix Case Study | 437 | |
Bibliography | 450 | |
Index | 457 |
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