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Provides an alternative to the flashy management theories and quick-fixes currently promoted in the rhetoric of liquid diets and cures for baldness. Avoids gobbledygook phrases and stresses the basic simplicity of management while acknowledging the complexity of dealing with people, which can be a large part of the manager's responsibility. Sets forth the distinguishing features of all successful operations and provides the manager with an opportunity to review current operations. The effects of management in peripheral areas such as design, engineering and material acquisition are also considered. Practical in every regard, it offers hardnosed advice for seizing the competitive advantage.
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