Managing technology for competitive advantage Book

Written by a technologist and the manager of a small business, this book is about the management of technology across all organizational boundaries. Many companies which have invested heavily in new technology have been disappointed by the results. This book distills and analyzes the results of research into the reasons for this and presents it in a fashion designed to be easily understood by both general and technical managers. It addresses the main questions which managers should consider ranging from the strategic application of technology to the implementation of specific technical changes. It is designed to enable managers to assess how technology can be exploited to achieve corporate objectives in the context of the organization and to help them identify where organizational changes are needed to integrate the technology at all levels within the business. The final chapter presents a systematic approach designed to enable senior managers to examine the potential of technology and the changes required in their own organization. It is aimed at senior managers and is the product of four years of research and assistance to companies undergoing technological change. Throughout the book the reader will find checklists and questions which aim to be thought-provoking and practical.