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Managing Cultural Differences: Strategies for Competitive Advantage Book

Managing Cultural Differences: Strategies for Competitive Advantage
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Managing Cultural Differences: Strategies for Competitive Advantage, As markets continue to globalize, organizations are increasingly having to interact, manage, negotiate and compromise with people form different cultures. Managers and organizations that ignore and mismanage cultural differences can cause ineffectiveness , Managing Cultural Differences: Strategies for Competitive Advantage
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Digital Copy
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  • Managing Cultural Differences: Strategies for Competitive Advantage
  • Written by author Lisa Hoecklin, Michael Payne
  • Published by Financial Times/ Prentice Hall, 1995/11/17
  • As markets continue to globalize, organizations are increasingly having to interact, manage, negotiate and compromise with people form different cultures. Managers and organizations that ignore and mismanage cultural differences can cause ineffectiveness
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Book Categories

Authors

Overview
1 The impact of cultural diversity on international business 1
2 Culture: what it is, what it is not and how it directs organizational behaviour 23
3 The strategic value of cultural differences 50
4 Advertising across cultures 92
5 Managing human resources across cultures 113
6 Managing alliances across cultures 136
Index 155


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Managing Cultural Differences: Strategies for Competitive Advantage, As markets continue to globalize, organizations are increasingly having to interact, manage, negotiate and compromise with people form different cultures. Managers and organizations that ignore and mismanage cultural differences can cause ineffectiveness , Managing Cultural Differences: Strategies for Competitive Advantage

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Managing Cultural Differences: Strategies for Competitive Advantage, As markets continue to globalize, organizations are increasingly having to interact, manage, negotiate and compromise with people form different cultures. Managers and organizations that ignore and mismanage cultural differences can cause ineffectiveness , Managing Cultural Differences: Strategies for Competitive Advantage

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Managing Cultural Differences: Strategies for Competitive Advantage, As markets continue to globalize, organizations are increasingly having to interact, manage, negotiate and compromise with people form different cultures. Managers and organizations that ignore and mismanage cultural differences can cause ineffectiveness , Managing Cultural Differences: Strategies for Competitive Advantage

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